On paper

On paper
Meaning: In theory.

Examples: 

1. I think your plan only works on paper.

2. This automotive design looks really good on paper.
Reference

http://dictionary.cambridge.org/dictionary/english/on-paper

http://idioms.thefreedictionary.com/on+paper

https://en.oxforddictionaries.com/definition/on_paper

https://www.collinsdictionary.com/dictionary/english/on-paper
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